We had the opportunity to produce and capture an experimental brand activation for FIGS, a leader in modern medical apparel. This immersive event brought the FIGS ethos to life through bold visuals, innovative staging, and authentic engagement with healthcare professionals. Our team focused on documenting the energy, emotion, and intricate details of the experience — from curated installations and live moments to the subtle design touches that reflect FIGS’ dedication to both style and function. The result is a dynamic visual narrative that showcases the brand’s unique connection to the medical community and amplifies its message through compelling media