Atoms x Unsplash Mask Initiative

As part of a global initiative to normalize mask-wearing and promote public health, our media production team collaborated with Atoms and Unsplash on a special photography project. The objective was to create authentic, lifestyle imagery showcasing everyday people wearing masks — spreading a positive message and encouraging safe practices across communities.

Through this in-kind collaboration, we received Atoms masks and produced a series of visuals that highlight how masks seamlessly integrate into daily life. These images now contribute to a larger collection on Unsplash, supporting a global visual library focused on health awareness and social responsibility.

We’re proud to be part of this meaningful initiative, using the power of visual storytelling to amplify the message that small actions — like wearing a mask — can make a significant impact.